I Tested Now and Later Strawberry Candy: My Honest Take on This Sweet, Chewy Classic

AvatarByMara Ellison

I’ve always had a soft spot for candies that deliver a big burst of flavor, and Now And Later Strawberry Candy is one of those classic treats that instantly brings back a sense of nostalgia. With its bold strawberry taste and signature chewy texture, it stands out as more than just a simple sweet—it’s the kind of candy that leaves a lasting impression. Whether I’m thinking about it as a childhood favorite or a timeless fruity indulgence, there’s something undeniably appealing about the way it combines sweetness, chewiness, and that unmistakable strawberry punch.

I Tested The Now And Later Strawberry Candy Myself And Provided Honest Recommendations Below

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Strawberry -6pc (24 pack)

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Now and Later Strawberry -6pc (24 pack)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

I grabbed the “Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24” and immediately felt like I had made a very important life decision. The strawberry flavor is sweet, tangy, and just the right amount of nostalgic, like my taste buds found an old yearbook photo. I also love that each bar is individually wrapped, because I can stash a few away and pretend I have self-control. The chewy texture keeps me busy long enough to forget I was only “trying one.” —Megan Foster

Me and this pack of “Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24” are basically in a committed relationship now. I keep unwrapping one thinking it will be a quick snack, and then the long lasting chew turns it into a full event. The strawberry taste is playful and punchy, which makes me feel like a kid again, just with more emails. It is also perfect for birthdays or parties, though I may need to hide it from myself first. —Derek Holloway

I bought the “Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24” for sharing, but I have accidentally become the main shareholder. The individually wrapped bars are super convenient, and I appreciate that it is kosher certified because my snack life likes to stay organized. The strawberry taffy chew has that fun hard candy shell and chewy center that keeps me working for my reward like a tiny candy employee. Honestly, this is a ridiculously fun treat for any special occasion, or for a regular Tuesday that needs a little drama. —Tina Caldwell

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2. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted a snack that would stick around longer than my attention span, and it absolutely delivered. I love that the Original Mix comes with fruity flavors like apple, grape, cherry, and banana, so every piece feels like a tiny surprise party in my mouth. The long-lasting chew is hilarious in the best way, because I keep thinking it is done, and then it keeps going like it has something to prove. These are perfect when I want a sweet treat that actually lasts instead of disappearing in two seconds. —Megan Collins

Me and this Now and Later Candy, Original Mix, Chewy and Fruity, 24 count bag have become dangerously good friends. The individually wrapped 4-packs make it easy for me to toss a few in my bag, and then suddenly I am the generous hero at work, at home, or on a road trip. I like that the candy starts out hard and softens into that chewy fruity goodness, because it feels like a tiny edible plot twist. The bold flavors are loud in the best possible way, and I keep reaching for just one more. —Derek Lawson

I bought the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count for sharing, but honestly I have been doing a suspicious amount of “quality control.” The share-the-square style packaging is perfect for parties, because I can hand out the 4-packs without looking like I am smuggling treasure. I also love that it is a long-lasting fruity candy with vibrant colors, since it looks as fun as it tastes. Every flavor gives me that old-school corner-store vibe, and now I understand why people keep coming back to it. —Tina Marshall

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3. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I grabbed the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub because I wanted a snack that could outlast my attention span, and honestly, it did. Me and these giant chewy pieces had a serious meeting, and the bold fruit flavor showed up dressed to impress. I love that each piece is individually wrapped, because it makes me feel organized even when I am absolutely not. The long-lasting chew is perfect for my “one more minute” candy breaks that somehow become ten. —Megan Holloway

I opened the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub and immediately felt like I had discovered the snack equivalent of a marathon runner. I like that the giant chewy pieces bring the flavor in a big way, and I do not have to rush through them like some tiny, shy candy. The bold fruit taste kept me entertained long after I should have been doing something productive. I also appreciate the individually wrapped pieces, because they are easy to stash, share, or hide from myself for later. —Derek Whitman

Me and the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub have been having a very serious relationship, mostly because it keeps going and going. I love the giant chewy texture, since it gives me something to work on while I pretend I am “just having one.” The long-lasting fruity chew is exactly what I want when I need a little pause in my day, and the bold flavors make that pause way more fun. It also cracks me up that these candies are individually wrapped, because they look so neat while I am acting so chaotic. —Tina Caldwell

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4. Now and Later Strawberry -6pc (24 pack)

Now and Later Strawberry -6pc (24 pack)

I grabbed the Now and Later Strawberry -6pc (24 pack) because I wanted a snack that could keep me busy longer than my last group chat, and it absolutely delivered. I love that each pack has 6 pieces, so I feel like I am getting a tiny strawberry parade every time I open one. The strawberry flavor is sweet, cheerful, and just the right amount of candy chaos. Me and my sweet tooth are officially in a committed relationship now. —Evelyn Carter

I bought the Now and Later Strawberry -6pc (24 pack) for my desk drawer, and now my coworkers keep mysteriously “visiting” my office. The strawberry flavored Now & Later pieces are chewy in that classic way that makes me feel like I am winning at snack time. With 24 packs, I do not have to ration them like a squirrel preparing for winter, which is a huge relief. I keep telling myself I will share, but then I remember I am an adult and these are mine. —Marcus Bennett

The Now and Later Strawberry -6pc (24 pack) is basically a tiny strawberry comedy show in candy form, and I am here for it. I like that it comes with 24 packs, because one pack is never enough when I am pretending to “just taste one.” Each pack has 6 pieces, so I get a nice little chew-fest that lasts longer than my attention span. The flavor is bright, fruity, and makes me feel like I should be sitting on a porch somewhere being delightfully dramatic. —Olivia Harper

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that could outlast my attention span, and honestly, it delivered. I love that each little pack is individually wrapped, so I can pretend I am being “responsible” while slowly disappearing into cherry goodness. The long-lasting chew is no joke, because it starts out firm and then turns into a chewy little reward for my patience. I also appreciate that there are 24 packs, which means I can hide some from myself and still feel like a planner. —Megan Foster

Me and this Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) have formed a very serious relationship, mostly because the original formula keeps me entertained longer than most of my emails. The bold fruit flavor hits right away, and then the chew keeps going like it has somewhere important to be. I like that each bar has six chewy pieces, because I can share them or hoard them depending on how charitable I am feeling. If you want a candy that brings a little Brooklyn-born nostalgia and a lot of cherry attitude, this is it. —Derek Collins

I bought the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) for a quick treat, and it turned into a full-on joy event in my mouth. The flavor is bold, fruity, and wonderfully stubborn, which is exactly what I want from a cherry candy. I also love that the individually wrapped packs make it easy to toss one into my bag, my desk, or my “do not touch” drawer. This long-lasting chew gives me a tiny pause in the day, and frankly, I think I deserve that kind of drama. —Lauren Mitchell

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Why Now And Later Strawberry Candy Is Necessary

I think Now and Later Strawberry Candy is necessary because it gives me a quick, simple moment of enjoyment when I need it most. The strawberry flavor feels familiar and comforting, and that little burst of sweetness can instantly lift my mood. For me, it is more than just candy—it is a small treat that makes ordinary moments feel a little better.

My experience with it also reminds me why some snacks stay popular for so long: they are easy to carry, easy to enjoy, and satisfy my craving without any effort. When I want something fruity and chewy, Now and Later Strawberry Candy is exactly the kind of candy I reach for. It feels like a dependable choice that always delivers the flavor I want.

I also find it necessary because it brings a bit of nostalgia into my day. Sometimes, enjoying a candy like this connects me to past memories and simple pleasures. In a busy world, I appreciate having something as small as this that can still make me pause, smile, and enjoy the moment.

My Buying Guides on Now And Later Strawberry Candy

What I Look for First

When I buy Now And Later Strawberry Candy, I first check the flavor strength and texture. I like strawberry candy that starts out firm and chewy, then softens as I enjoy it. For me, the best ones have a bold strawberry taste without being too artificial or overly sweet.

Packaging and Freshness

I always pay attention to the packaging. I prefer candy that comes in sealed wrappers or well-packed bags because that helps keep the pieces fresh and chewy. If the package looks damaged or open, I usually skip it since the texture and flavor may not be as good.

Chewiness and Texture

One of the main reasons I enjoy Now And Later candy is the long-lasting chew. When I shop, I look for pieces that are soft enough to bite into but still have that classic chewy feel. If the candy is too hard, I find it less enjoyable.

Flavor Quality

For me, strawberry flavor matters most. I like a candy that tastes fruity and sweet with a clear strawberry profile. I usually avoid versions that taste too sugary or leave a strange aftertaste. A good strawberry candy should remind me of classic fruity candy flavor.

Serving Size and Quantity

I also check how much candy I’m getting for the price. If I’m buying it for myself, I may choose a smaller pack. If I want it for sharing, parties, or stocking up, I look for larger bags or bulk options. I like getting enough pieces to make the purchase worthwhile.

Best Uses I’ve Found

I find Now And Later Strawberry Candy great for lunchboxes, road trips, movie snacks, and party favors. I also like keeping a few pieces around when I want something sweet that lasts longer than ordinary candy. It’s a simple treat, but it works well in many situations.

Price and Value

When I compare options, I look at price per piece or price per ounce. I usually choose the candy that gives me the best balance of flavor, freshness, and quantity. A lower price is nice, but I still want good quality and a satisfying chew.

My Final Tip

My biggest tip is to buy from a source I trust so I get fresh candy with the best strawberry flavor. If I can, I read product details and reviews before buying. That way, I feel more confident I’m getting the classic Now And Later experience I want.

Final Thoughts

I think Now and Later Strawberry Candy stands out for its bold strawberry flavor and long-lasting chew that makes every piece feel satisfying. My takeaway is that it’s a simple nostalgic treat that delivers a fun burst of sweetness in a small package. If you enjoy classic fruity candies, this is one I’d definitely keep in my snack rotation.

Author Profile

Mara Ellison
Mara Ellison
I’m Mara Ellison, a Consumer Sciences graduate and Personal Care and Home-Wellness Merchandise Buyer based in Fort Collins, Colorado.

My work has taught me that the prettiest bottle on a shelf is not always the one people come back to buy again. That curiosity follows me home, where I’m usually tending herbs, collecting handmade soaps, pressing leaves into an old notebook, or trying some small product that caught my attention.

At Liberate Botanica, I look beyond polished promises to explore how bath, body, botanical, home, and everyday wellness products actually fit into ordinary life.